At BPCL, few journeys reflect the power of brand-led leadership as profoundly as that of Shri Syed Abbas Akhtar. From his beginnings in Aviation Business to nearly four decades of service, he brought strategy, creativity and purpose to every role he held. His brand-centric approach contributed significantly in reshaping BPCL’s identity, from the relaunch of premium fuel ‘Speed’ to introducing Rahul Dravid as brand ambassador, reinforcing the values of trust and dependability in the minds of millions.
He steered BPCL’s communication through some of its most defining moments. At the height of the COVID-19 crisis, he led with empathy leveraging digital storytelling to spotlight BPCL’s efforts in ensuring energy security for the Nation. He played a pivotal role across multiple editions of India Energy Week and anchored several Ministerial and Industry campaigns. He also orchestrated BPCL’s Golden Jubilee celebrations, blending heritage with modernity through a timeless brand anthem penned by Gulzar Saab.
Respected across the Oil & Gas industry for his calm leadership, design-driven outlook, and collaborative spirit, Shri Syed Abbas Akhtar leaves behind not just milestones, but a philosophy of communication built on trust, creativity, and human connection.
As he brings his distinguished career to a close, his philosophy of authenticity will continue to inspire BPCL’s brand narrative.
Posted on : 30 Sep 2025 6:10 PM
